Sophie Charron
Sophie Charron Intermediate

Agri-Centre Regional — 12 stores in Centre-Val de Loire

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Client context

Regional buyer for Agri-Centre, a chain of 12 agricultural/forestry stores in Centre-Val de Loire. 8 years as a buyer. Already stocks Oregon AdvanceCut (S55, S52) in the homeowner aisle with decent sell-through. But the arborist / top-handle aisle is dominated by Husqvarna and Stihl. You're pitching her to introduce the SpeedCut Nano 614379 kit (+ dedicated Oregon top-handle bars) to capture the local pro arborist segment — independent tree climbers, municipal technical services, landscapers.